As a coding firm, I provided SweatWorks with design services for their diverse digital fitness products. Over time, this expanded to encompass both software and hardware products. The rapid growth necessitated a rebranding effort to establish its unique position as a dedicated fitness-focused agency. My role was to oversee all creative expressions, both externally and internally. Whether digital or physical, my responsibility was to craft the visual identity of the agency.
SCOPE
- Corporate Branding
- Logo Design
- Creative Management
- UX/UI
- Product Design
- Event Design
- Creative Strategy & Presentation
ROLE
- Brand Visual Language
- Creative Direction
- Graphic Design
- Innovation & Strategy
