GCM

The design field often encounters stories of easy projects with difficult clients, but this one turns that narrative on its head. GCM has been an exemplary client, clear in mission, bold in messaging, and fostering creativity at every turn. Despite the complexity of the project, where most clients focus on ROI, GCM prioritizes saving lives and ensuring field operations safety. While others seek product recognition, GCM prefers to remain in the shadows. This project pushed the boundaries of visual communication for an audience that operates unseen. Designing for non-profit and faith-based organizations is inherently challenging, but their unwavering conviction in their mission always yields more meaningful outcomes.