At the inception of Miller Estates, they approached me to create the branding for their luxury outdoor event space. Tasked with positioning the business in the market and defining its visual language, I worked on everything from mood boards to UX/UI production. The goal was to elevate this new brand above competitors in the Miami market.
Within three months of the brand launch, Miller Estates was nearly 80% booked for the year. It’s remarkable what a great product, combined with a powerful branding effort, can achieve.
SCOPE
- Business Positioning
- Branding
- Logo Design
- Website Design/Build
ROLE
- Project Discovery
- Creative Direction
- UX/UI Design
- Strategy & Design Presentations
